Q1: What is search engine optimization?
Ans: Search
engine optimization refers to techniques used to achieve high searrch
engine rankings for keywords and phrases that are appropriate to a
website's content and purpose.
Q2
: Why is search engine optimization so important for your website/business?
Ans :
"93% of global consumers use the search
engines to find and access websites. " - Forester Research.
Search engines are extremely important for any
online business, as the major part of the Internet population use
them to find a new product or a service. So, your website has to be
listed in the search engine results. Banner driven traffic model is
no longer effective nor capable of producing desirable results for
most of websites. When it comes to ROI (return on investment), search
engine optimization campaigns present the most viable long term solutions
by delivering fresh, targeted traffic to your website. Simply by getting
your website listed in the search engines is not enough to attract
traffic and generate sales. A listing alone does not assure you will
receive any new visitors to your website and it is just ineffective
if you do not appear within the first 30 matches of the search results.
Your website must achieve high search engine ranking for your customers
to be able to find your site.
Q3
: Why should I get my website optimized when I have not generated
anything out of its web presence yet?
Ans : Less then
2% of all Websites are properly coded for optimal Search Engine indexing.
Yet, more than 90% of visitors arriving at a website do so from the
search engines. If your site is NOT in the high search engine rankings
, then each day you are losing thousands of potential customers. It’s
about time you get that valuable investment bringing results.
Q4
: "Our website looks great - its bound to be popular, right?"
Ans : Scoring well with the major search
engines is one of the most cost effective methods of directing web
traffic to your web site. If you want to promote your website successfully,
you must know how to get the best high search engine ranking . Looks
don't matter if your website is not optimized.
Q5
: "But our website went live months ago. It must be well known
by now"
Ans : Try this test for yourself. Pretend
to be one of your potential customers and try to find your product
or service using one of the major search engines. Does your site
get found? Are hundreds of your competitors listed before yours?
Is your website listed way down the list?
Q6 :
There are a lot of companies out there that will submit my site
to 1000 search engines for very little money. Why would I pay you
to submit my site to 15-20 search engines?
Ans : 95% of search engine traffic comes from
these major 15-20 top engines. You are better off focusing on the
engines that will yield the most results. high search engine ranking
on these engines involves customizing pages to rank well for specific
engines on specific phrases.
Q7
: "We paid someone to submit our website with 2500 search engines
worldwide. Will that do it?"
Ans : Normally, you should refrain from
using such services as providers offering these schemes use automatic
submission software's/programs to submit your site. Many search
engines consider this to be SPAM, and could actually penalize your
website ranking. More over, close to 90% of web searches originate
in top 20 search engines.
If you think that just submitting your website to the secondary
search engines and a few major search engines through some program/software
will bring them flocking to your website then think again! Submitting
is not enough! Even registering with hundreds of search engines
may not bring the traffic that you expected. We have mentioned above
the Top Search engines that bring have over 90% of the total Internet
traffic.
Q8
: I have a website but no one is finding it.
Ans : A great deal of people say this.
This problem has many sources. Sites that contain heavy JavaScript,
are designed with frames, have Flash intros or Flash pages, or sites
with dynamic URL's are typically poorly indexed online, if indexed
at all. Another reason for low, pre-qualified traffic is poor or
no selection of key phrases for a site. For example, an investment
banker writing a thesis on the likelihood of a depression may want
to come up under the term 'depression' on the search engines. But
research of key phrases would reveal that most people searching
the word 'depression', are searching for information about the psychological
kind and not the monetary kind. You have to understand how people
are searching and then place yourself in those areas through search
engine optimization.
Q9
: Can Search Engines see our website content?
Ans : Almost all websites are designed
to graphically appeal to the consumer within the constraints imposed
by technology and bandwidth. Few websites are designed from the
outset to be Search Engine friendly.
Factors that need to be examined when developing web sites to take
advantage of search traffic include:
• Accessibility of the site to search engines
• Navigation structure of the site to allow deep indexing
• Meta data to provide description of page content
• Targeted body text to increase site relevance
• Incoming and out going links to provide better link relevance
In the
perfect world a well designed site would allow search engines to
browse its entire content adding every page to its large library
of possible search results. The site would never be more than two
or three levels deep at the most - all data 2 clicks away from the
home page.
Q10
: How do search engines determine who gets the highest rankings?
Ans : Each
search engine establishes different criteria or what is referred
to as "algorithms" to determine the ranking of a website
with respect to the website’s optimization. We know what these search
engines are looking for. We've learned the secrets of how each search
engine ranks your page, and we'll apply that valuable information
on your website.
Q11
: How long does it take to get listed on the search engines?
Ans : Some engines say they will list
you within a couple of days or weeks, but realistically, a site
embarking on search engine optimization and submission will start
to see results in about 2- 3 months. You can begin tracking results
in a couple weeks after your first submission and then begin resubmitting
again to trigger the engines to notice your site. The timeframe
also depends on the competitive nature of your industry.
Q12
: What search engines will the majority of my traffic come from?
Ans : If your favorite search engine
is not listed it is because—almost all search engines share their
search results or receive their results from other search engines.
Therefore, we have determined the Search Engines used for over 90%
of the Internet traffic to be considered for optimization:
Google, MSN, AOL, AltaVista, Iwon, Direct hit, Fast/Alltheweb, Lycos,
Netscape, Hot Bot, Sprinks, overture, infospace, nbci, canada, inbounds,
kanoodle, WiseNet, Excite and NorthernLight.
Q13
: What directories are going to send me the most traffic?
Ans : We have determined that the following
3 Directories to be the most important for gaining relevant traffic:
YAHOO, Looksmart and OPD. (Demoz)..
Q14
: Why directory Optimization?
Ans : Directory optimization is the
process of indexing to the categories best suited for your Website.
The development of detailed and exacting descriptions that emphasize
relevancy to a Websites' content is extremely important. Addressing
the requirements of the directory editors is the key to successful
directory optimization. We will leverage the power of the directories
in your favor for maximum success.
Q15
: I've already submitted my website to the search engines but it
is not ranking, what will your service do for me?
Ans : We
will undertake a thorough analysis of a website prior to submitting
it to the search engines and make recommendations for optimizing
the site.
Q16
: Doesn't submitting my website guarantee it will rank with the
search engines?
Ans : Absolutely not. high search engine
ranking are largely dependent upon the website's pages being indexed
by the search engines and way the pages are optimized.
Q17
: How often should a website be submitted?
Ans : Submitting a website weekly or
monthly serves no purpose and can adversely affect the web site.
After the initial submission of a site it is only re-submitted for
the following reasons: 1-The site's index counts drop, 2-The rankings
fall, 3-There is substantial content changes to the pages.
Q18
: How long before I see better rankings?
Ans : You will start seeing the search
engine optimization results as early as 7 - 10 business days after
we upload the "optimized web page/s". But it takes about
2-3 months for all the major search engines to index your website.
So, we would check your ranks 3 months after you signup with us.
If we do not meet our guarantee, your money back.
Q19
: My site was listed on a search engine last week, but now it's
gone. What happened?
Ans : Periodically, some search engines
will purge outdated URL information, and occasionally an active
website will inadvertently be removed. We will ensure your website
is there in these search engine's database and resubmit them if
needed (Maintenance). If your site suddenly disappears from the
search engine listing or starts to drop in the ratings, we will
take care of it.
Do not submit your site too frequently (more than once a day), because
some search engines will consider this to be "spamming"
and may delete your site from their listings. You also do not want
to re-submit to a search engine if you already are ranked highly.
Q20
: Is the home page only submitted to Search engines?
Ans : Any page you wish to be added
in the search engines can be submitted and ranked for higher positioning.
Q21
: What pages (URLs) can a search engine index?
Ans : Web pages are either static or
dynamic. A static page is created and placed on the web server,
it's URL (web address) will generally end with ".htm"
or ".html". It will not change unless somebody alters
the content and uploads it to the server again. Dynamic pages on
the other hand are generated from a database. Static pages are almost
always submittable to the search engines however dynamic pages can
pose a problem. If when you click on a link and the page you go
to has a URL containing a "?" followed by something like
"id=10" then the page is dynamic and may not be submitted
to the engines. Is there a work around? Maybe, we will need to work
on it in greater detail.
Q22
: How do I know which keywords to use?
Ans : Scoring well on different keywords
increases the way customers will be able to find your site. Unfortunately,
there are no set guidelines since the answer is based entirely on
your site focus and organization.
• Think about which keywords visitors will use to find your site.
• Consider your site's focus and intended audience.
• Ask your customers or visitors what keywords THEY would use to
find you.
Of course, we offer our Keyword Research Expertise.
Quick Steps in devising keywords:
a. Use relevant keywords that are directly
related to your site. In order to increase the relevancy of your
listing, select keywords that best reflect how your site is unique
or what you most want customers to know about your site. Use keywords
or phrases that are directly related to the products, services or
content available on your website.
b. If appropriate, use keyword phrases. Suggesting two or three-word
phrases allows you to further specify where your site is most relevant.
Phrases of more than three words will not be used. For example,
if your site offers website designing services, the keyword phrase
"website designers" is better than using "website"
and "designers" as individual keywords.
c. Use product-specific keywords. Use product-specific, targeted
keywords or phrases instead of general keywords for your listing
and use distinctive product names when possible. Using broad, general
words is less helpful in determining relevancy. The more targeted
and specific your keywords are, the more likely you are to generate
additional traffic to your site.
d. Each specific keyword or phrase you suggest will increase your
site's relevancy and drive more targeted traffic to your site. Ten
well-targeted keywords will result in greater relevancy than just
a few generic keywords.
e. Avoid punctuation marks in keywords. Do not use punctuation in
keywords or phrases — think about how users would actually type
them into a search box. Punctuation will be ignored by the search
algorithm.
Q23
: Can you optimize for any keywords?
Ans : For preemptive testing we use
the Overture tool to estimate the difficulty of ranking a given
keyword phrase: http://inventory.goto.com/d/searchinventory/suggestion/
Any score above 15000 we consider extra-competitive and will use
a backup keyword by default, however we will quote you a separate
price to achieve a top-ten if it is a must-have to your business.
Again, our results are guaranteed and you only pay for verified
performance.
We can optimize your website to get the best possible ranks for
most of the keywords, however each website has more than one target
audience, and each target audience may use slightly different language
when looking for a product or service like yours. We have extensive
training in keyword strategy research and help you identify what
words and combinations of words, will bring your site the most qualified
leads. Getting the right keywords is vital. Without them, your business
on-line will not bring the traffic from the search engines - no
matter what your rankings are. Because a #1 ranking is useless if
no one searches for it.
Note: We can optimize your website to get the best possible ranks.
But, it is really cumbersome to get a website within Top 20 ranks
for too generalized keywords. For example: "Loans", "Insurance",
"Credit Cards" etc are too generalized keywords. For the
same, a lot of time and effort has to be spent as a result of which
the keyword cost increases exorbitantly. Also, such generalized
keywords are hardly used by a specific target market. If your keywords
are too generalized, we will inform you so and work out the best
possible alternative.
Q24
: I want to be #1 when someone types in the word...
Ans : If your goal is to be #1 for anything
you are probably going to drive yourself crazy - especially for
a general word such as 'book', 'travel' or 'gardening.'
Get specific, and you will not only get better
placement, you will also get more qualified buyers. Fight battles
you can win. Choose a phrase - not a single word. Most people don't
search on single words any more. It gives too many results. So if
you sell books about airplanes aim for phrases like 'aviation books',
'civil aviation', 'learn to fly'. Phrases like that are going to
give you better rankings and the people that come across your listing
are going to be in the market for what you are selling. But don't
forget to do your key phrase research because you want to appear
under terms people are actually searching.
Q25
: If my page rank keeps changing, what do I do?
Ans : More and more websites are getting
added to the search engines web every day. The competition is increasing.
When search engines update their indexes if they find your competitor's
website more relevant to the topic, they may put the ranking of
your site down to put your competitor's web pages at a higher position.
Search engines keep changing their ranking
algorithm. In order to retain the high positions in the search engines,
one has to constantly remain updated of the latest ranking trends.
We do that for you!
In order to remain aware of the current positions
of your website, continuous monitoring of the ranks of a site is
needed. We will re-optimize your site for the search engines and
resubmit whenever necessary. We provide monthly reports of the search
engine ranks to our maintenance plan subscriber.
Q26
: How long does the top ranking that you have achieved for me continue
to stay there?
Ans : The top ranking that we attain
for you may exist sometimes for months sometimes it may even go
down within a few weeks. The rankings change when the search engines
update their indexes again and come across some other pages which
it finds more relevant. No one can stop this, as no one owns the
search engines.
No search engine ranking company on the Internet can guarantee that
it will help you to retain the ranks in the search engine results
for a specific period of time unless you hire their maintenance
service.
Q27
: Why can't I get my site in the Top 10 on all the search engines?
What is normally considered a success in Search Engine Optimization?
Ans : Search Engine Optimization consultants
consider a page successfully optimized if it ranks in the Top 30
on at least one search engine.
Q28
: Why does my page rank 5th in one search engine and 9th in the
other?
Ans : Each search engine uses its own
rules to determine how relevant a page is to a given search query
and these rules vary widely from one search engine to another.
Q29
: We have a great TITLE for our web pages. Surely that will help?
Ans : Just mentioning the name of your
product or service in the <TITLE> tag of your web page may
not be enough. It is true that the <TITLE> of your web page
is one of the most important for search engine success it is not
everything.
Q30
: But we have META tags as well. Surely that will help?
Ans : There is no "magic formulae"
that will shoot you to the top of the search engine listings. Improving
your ranking on search engines comes from doing many tiny things
correctly. Having correct META tags is just one of the many things
that contribute to optimizing your page for improved search engine
ranking.
Q31
: Do you use techniques like page cloaking?
Ans : We do not use page cloaking in
our process of search engine optimization.
Page cloaking is the concept of showing one
page to the search engines (spiders) and some other to the web surfers.
Search engines are extremely against this method. They consider
this as spamming and may be penalize the site by banning the site
from its entire index.
It is advisable not to use page-cloaking technique.
Q32
: Should I do this work myself or should I hire a professional?
Ans : The answer to this question involves
3 factors. Time, interest and money. You must know what is acceptable
by the engines. Doing it wrong can get you listed poorly, and if
you offend too many rules you can even be banned from certain engines.
Ideally, if doing this work in-house, choose someone to be the search
engine expert. Doing it right involves continual research. Hiring
a web page promotion expert is not cheap. It is a focused profession
and can involve a lot of customization for many particular pages
in a site. But chances are, hiring someone will get you the results
you were looking for and usually quicker than if you were going
to do it yourself.
Q33
: Why don't I just buy keywords?
Ans : Visit overture.com and type your
keyword of choice to get a sense of search engine positioning values.
"Casino" is currently at $7. This means XYZ Casino Company
pays overture.com $7 for EVERY time a user clicks on their link.
overture.com has less than 5% market share for Internet traffic.
Q34
: What About Maintaining Our Top Search Engine Rankings?
Ans : Internet search engines are highly
competitive and are becoming increasingly more difficult to conquer
every day. Seasoned web marketers understand that top search engine
rankings won't last without careful attention. In order to protect
your investment, we provide you with a results-based maintenance
program.
Q35
: Why the Monthly Maintenance Fee?
Ans : We have put the Monthly Maintenance
Fee to protect your investment. When we get you to the top of the
Search Engines we want to keep you there. In order for us to keep
you at the top, we are regularly maintaining the work we have done
for you. What works today might not work tomorrow, so we are continually
researching the search engines to keep you on top.
Q36
: What Kind of exposure does my website get if it appears in higher
rankings?
Ans : Unbeatable Quality Exposure: The
exposure you will get is phenomenal. Not only are there over 150
Million Internet users with an average income of $60,000, the people
who find your Web site are highly qualified buyers since they are
looking for your company's products or services. Remember, search
engines are the Internet's version of the Yellow Pages - people
use search engines to make buying decisions.
Q37
: Do you provide any kind of Guarantee?
Ans : It's Simple deliver results, or
your Money Back! GUARANTEED!!!
If we do not
deliver what we promise you, we will return your purchase amount
back. You keep the optimized website. Either way, you are always
a winner!
We have proven-expertise
in optimizing websites for search engines.
Our pricing plans
are affordable and realistic.
We hope you were able to find answer to your Question. If not, shoot
us an email at mk@tcms-sep.com
and we shall get back to you within 48 hours.
