web affiliate
program & internet marketing strategy by TCMS-SEP,
specializes in giving consultancy about websites that offer
affiliate/associate/revenue/partner programs that pay for traffic
sent to their site. Sites pay by commission, click thru, lead
or impression.
A PFP (pay-for-performance)
arrangement is one where advertisers pay a pre-agreed amount
for a pre-defined action subject to situation-specific terms,
usually negotiated before the campaign kicks off.
An affiliate program is usually used to describe an internet
process to direct potential customers to the appropriate website
in return for compensation.
Welcome to a new breed of networks,
one that runs on hard metrics as opposed to big picture concepts
like branding, and is okay with being compensated on performance.
Wherever you stand personally in the Great Debate of whether it
is fair for media properties to be compensated purely for performance
- do you pay for a TV commercial or print ad based on the number
of responses? - This is definitely welcome news for those Internet
businesses concerned with ROI.
As opposed to the conventional
media schedule of frequently rotating banner creative units
across a number of pages on a portal/targeted site, here the
advertiser is free to create special content areas (micro sites)
on the web property. The editorial endorsement on the site builds
added credibility for the advertiser and provides the traffic.
Each area - or micro site - is dedicated exclusively to the
advertiser's product/service and integrates with the order-entry
system at the merchant's e-commerce site.
A performance tracking solution
runs on the network's servers (usually a dedicated application)
and measures visits, leads and conversions (closed-loop reporting
system). It is usually provided by the web-affiliate-program.
